Plan Series

Builds a webinar series blueprint with topics, speakers, promotion, and measurement.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-series

Inputs

  • goal – pipeline, expansion, retention, education, etc.
  • cadence – weekly, monthly, quarterly.
  • audiences – persona list.
  • themes – optional focus areas or product lines.
  • channels – promotion channels (email, paid, partners, community).

Workflow

  1. Objective Alignment – map goals to funnel stages and KPIs.
  2. Topic Matrix – propose session titles, abstracts, speakers, proof assets.
  3. Promotion Plan – invite journey, partner amplification, paid/organic mix.
  4. Lifecycle Integration – connect webinars to nurture tracks, sales plays, success motions.
  5. Measurement Plan – KPIs per session, dashboards, experiment backlog.

Outputs

  • Series calendar (date, topic, speakers, CTA, status).
  • Promotion checklist + email/social copy snippets.
  • KPI tracker template with baseline targets.

Agent/Skill Invocations

  • webinar-program-architect – drives strategy.
  • webinar-design skill – ensures narrative/experience consistency.
  • registration-ops skill – aligns forms + automation requirements.

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