Analyze Performance

Command: analyze-performance

Inputs

• window – reporting range (7d, 30d, quarter).
• kpis – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
• segments – optional persona/industry tiers.
• experiments – optional list of running tests to include.
• source_data – optional warehouse/BI query references.

Workflow

1. Data Consolidation – merge platform stats, MAP data, CRM outcomes, survey results.
2. Quality Checks – ensure dedupe, UTM alignment, consistent stage definitions.
3. Insight Generation – highlight top-performing sessions, drop-off points, engagement drivers.
4. Optimization Plan – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
5. Action Tracking – assign owners + deadlines for recommended changes.

Outputs

• Performance summary table with KPI deltas vs targets.
• Insight brief + prioritized actions.
• Experiment backlog updates + measurement plan.

Agent/Skill Invocations

• webinar-engagement-analyst – leads analysis.
• engagement-analytics skill – provides measurement templates + diagnostics.
• webinar-program-architect – ensures insights feed back into strategy.