Synthesize Voc Insights

Turn multi-channel VoC signals into quantified insights, impact sizing, and exec-ready narratives.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: synthesize-voc-insights

Inputs

  • window – time range to cover (month, quarter, half, custom dates).
  • drivers – comma-separated themes or drivers to emphasize (pricing, onboarding, integrations, reliability, AI, services).
  • audience – exec | product | cs | marketing | sales | board (comma list allowed).
  • format – deck | memo | workspace | dashboard.
  • evidence-links – optional list of folders, dashboards, or note docs to ingest.

Workflow

  1. Signal Harvest – pull all tagged feedback, interviews, surveys, support logs, community posts within the window.
  2. Taxonomy Alignment – ensure tags match latest taxonomy; resolve duplicates and anomalies.
  3. Quantification & Modeling – attach ARR/churn/adoption metrics to each driver and calculate impact range.
  4. Story Synthesis – craft storyline with quotes, data viz, confidence levels, and recommendations per audience.
  5. Packaging & Distribution – format into requested output, add action register, and log follow-ups.

Outputs

  • Insight brief (deck/memo) with top drivers, opportunity sizing, and confidence.
  • Supporting appendix with quotes, data tables, and method notes.
  • Action register with owners, due dates, and measurement approach.

Agent/Skill Invocations

  • customer-insights-lab-analyst – leads modeling and storyline.
  • voc-program-director – approves narrative + ensures governance compliance.
  • signal-correlation-workbench skill – links telemetry to qualitative data.
  • executive-briefing-kit skill (from competitive-intelligence) automatically included when exec/board audience requested.

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