SKILL

Run Voc Listening Tour

Plan and execute a multi-channel listening tour with curated participants and reporting cadence.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: run-voc-listening-tour

Inputs

  • focus – key objective (retention, onboarding, roadmap, experience, adoption).
  • personas – comma-separated persona or role targets.
  • channels – listening modes to activate (survey, interview, office-hours, community, support-log, review).
  • window – duration for the tour (30d default).
  • incentives – optional description of incentive or thank-you program.

Workflow

  1. Scoping & Sampling – build participant matrix across personas, lifecycle, regions, ARR bands.
  2. Channel Setup – configure survey instruments, interview guides, scheduling, and community prompts.
  3. Coordination – send invites, reminders, and ensure CS/AM coverage for high-value accounts.
  4. Capture & Tagging – collect responses, tag sentiment/driver/persona, and store in VoC workspace.
  5. Reporting & Follow-up – assemble interim readouts, final summary, and action assignments.

Outputs

  • Listening tour project plan with channel playbooks and timelines.
  • Participant tracker with status, notes, and incentives.
  • Executive summary + action register for each focus area.

Agent/Skill Invocations

  • voc-program-director – governs strategy, sampling, and reporting cadence.
  • customer-insights-lab-analyst – ensures tagging rigor and insight synthesis.
  • customer-feedback-taxonomy skill – enforces tagging/metadata standards.
  • closed-loop-playbook skill – routes insights to owners with SLA templates.

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