Activate Advocacy Program

Command: activate-advocacy-program

Inputs

• theme – VoC theme to spotlight (onboarding, automation, AI, integrations, support, partnership).
• cohort – target customer cohort (segment, industry, ARR band).
• channels – comma list of advocacy motions (advisory-board, reference, community-circle, case-study, beta-council).
• format – preferred deliverable (roadmap, executive-brief, campaign-pack, notion-space).
• guardrails – optional compliance or legal constraints to respect.

Workflow

1. Cohort Selection – score potential advocates based on health, engagement, usage, and VoC alignment.
2. Program Blueprint – define engagement model, agenda, incentives, and success metrics per channel.
3. Content & Enablement – draft briefs, NDAs, run-of-show, and storytelling prompts.
4. Activation – coordinate invites, logistics, and facilitation touchpoints.
5. Measurement & Loopback – capture feedback, update VoC system, and publish impact summary.

Outputs

• Advocacy program brief with objectives, personas, cadence, and KPIs.
• Asset kit (agendas, outreach templates, content outlines) per channel.
• Impact dashboard showing reference pipeline, influenced revenue, and satisfaction shifts.

Agent/Skill Invocations

• customer-advocacy-strategist – leads cohort selection, program blueprint, and activation.
• voc-program-director – ensures governance + executive visibility.
• advocacy-roster-system skill – scores and tracks advocate readiness.
• closed-loop-playbook skill – feeds outcomes back into VoC action tracker.