SKILL

Activate Advocacy Program

Turns VoC themes into advocacy campaigns, advisory boards, and reference plays.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: activate-advocacy-program

Inputs

  • theme – VoC theme to spotlight (onboarding, automation, AI, integrations, support, partnership).
  • cohort – target customer cohort (segment, industry, ARR band).
  • channels – comma list of advocacy motions (advisory-board, reference, community-circle, case-study, beta-council).
  • format – preferred deliverable (roadmap, executive-brief, campaign-pack, notion-space).
  • guardrails – optional compliance or legal constraints to respect.

Workflow

  1. Cohort Selection – score potential advocates based on health, engagement, usage, and VoC alignment.
  2. Program Blueprint – define engagement model, agenda, incentives, and success metrics per channel.
  3. Content & Enablement – draft briefs, NDAs, run-of-show, and storytelling prompts.
  4. Activation – coordinate invites, logistics, and facilitation touchpoints.
  5. Measurement & Loopback – capture feedback, update VoC system, and publish impact summary.

Outputs

  • Advocacy program brief with objectives, personas, cadence, and KPIs.
  • Asset kit (agendas, outreach templates, content outlines) per channel.
  • Impact dashboard showing reference pipeline, influenced revenue, and satisfaction shifts.

Agent/Skill Invocations

  • customer-advocacy-strategist – leads cohort selection, program blueprint, and activation.
  • voc-program-director – ensures governance + executive visibility.
  • advocacy-roster-system skill – scores and tracks advocate readiness.
  • closed-loop-playbook skill – feeds outcomes back into VoC action tracker.

More on the bench

SKILL▲0

Social Media Manager

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

Alireza Rezvani
marketing-growth-copy+2
⊙ 1
SKILL▲0

Community Management Playbook

Build a community management playbook for a brand's social media channels. Use when asked to create guidelines for managing comments, DMs, and community interactions, define a moderation policy, or build response frameworks for social media community managers. Produces a complete playbook with response templates, escalation paths, moderation rules, and tone guidelines.

mohitagw15856
customer-success+2
⊙ 0
SKILL▲0

SEO Content Brief

Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

Mohit Aggarwal
marketing-growth-copy+2
⊙ 0