SKILL

Report Performance

Consolidates video performance metrics, diagnoses trends, and recommends optimizations.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: report-performance

Inputs

  • window – reporting timeframe (7d, 30d, quarter).
  • kpis – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
  • segments – optional breakdown (persona, channel, creative concept).
  • experiments – optional list of running tests.
  • data_sources – optional BI queries or warehouse tables.

Workflow

  1. Data Intake – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
  2. Quality Checks – ensure UTM alignment, dedupe views, normalize naming.
  3. Insight Generation – highlight top performing videos, creative themes, hooks, and drop-offs.
  4. Optimization Plan – recommend creative refresh, distribution adjustments, additional cuts.
  5. Action Tracking – log owners, deadlines, expected impact.

Outputs

  • Performance summary table with deltas vs targets.
  • Insight brief + prioritized recommendations.
  • Experiment log updates with next tests.

Agent/Skill Invocations

  • video-strategist – aligns insights with strategy.
  • distribution-analytics skill – provides measurement templates.
  • video-post-production-lead – receives feedback for edits/localizations.

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