SKILL

Design Video Campaign

Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-video-campaign

Inputs

  • goal – awareness, pipeline, expansion, CS enablement, etc.
  • audience – persona or segment focus.
  • channels – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
  • budget – optional production/promotion budget.
  • timeline – desired launch window.

Workflow

  1. Objective Mapping – align KPIs and funnel stages to video content types.
  2. Concept Grid – propose hero, hub, help concepts with hook, CTA, proof assets.
  3. Format Plan – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
  4. Distribution Strategy – map channels, paid boosts, partnerships, repurposing.
  5. Measurement Plan – specify KPIs, dashboards, experiment ideas.

Outputs

  • Campaign blueprint table (concept, format, CTA, owner, status).
  • Creative brief checklist for production.
  • Distribution + promotion plan with timelines.

Agent/Skill Invocations

  • video-strategist – leads campaign strategy.
  • scriptwriting skill – supports narrative development.
  • distribution-analytics skill – ensures measurement readiness.

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