Design Video Campaign

Command: design-video-campaign

Inputs

• goal – awareness, pipeline, expansion, CS enablement, etc.
• audience – persona or segment focus.
• channels – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
• budget – optional production/promotion budget.
• timeline – desired launch window.

Workflow

1. Objective Mapping – align KPIs and funnel stages to video content types.
2. Concept Grid – propose hero, hub, help concepts with hook, CTA, proof assets.
3. Format Plan – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
4. Distribution Strategy – map channels, paid boosts, partnerships, repurposing.
5. Measurement Plan – specify KPIs, dashboards, experiment ideas.

Outputs

• Campaign blueprint table (concept, format, CTA, owner, status).
• Creative brief checklist for production.
• Distribution + promotion plan with timelines.

Agent/Skill Invocations

• video-strategist – leads campaign strategy.
• scriptwriting skill – supports narrative development.
• distribution-analytics skill – ensures measurement readiness.