Plan Calendar 2

Builds a cross-network social calendar with content pillars, approvals, and asset requirements.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-calendar

Inputs

  • campaign – program or theme anchoring the calendar.
  • duration – timeframe (e.g., 4weeks) or number of posts.
  • channels – comma-separated list of primary networks.
  • pillars – optional list of content pillars or narrative arcs.
  • regions – optional localization requirement.

Workflow

  1. Brief Consolidation – gather objectives, ICP, CTAs, paid alignment, and constraints.
  2. Pillar Mapping – translate goals into recurring story arcs, formats, and hero assets.
  3. Scheduling Logic – assign posting cadence per channel with timezone coverage and blackout dates.
  4. Asset Planning – list creative requirements, copy notes, approvals, and localization tasks.
  5. Handoff Packet – generate calendar view, owner assignments, and dependency tracker.

Outputs

  • Calendar spreadsheet/table with post date, channel, pillar, CTA, asset link, owner, approval status.
  • Asset + localization brief with due dates.
  • Risk log for collisions, bandwidth gaps, or compliance needs.

Agent/Skill Invocations

  • social-program-manager – leads brief intake and calendar strategy.
  • calendar-governance skill – enforces cadence, coverage, and blackout rules.
  • asset-coordinator – manages asset requirements + delivery timeline.

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