Analyze Social

Reviews social calendar performance, pacing, and optimization opportunities.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: analyze-social

Inputs

  • window – time horizon (7d, 14d, 30d) for data pull.
  • detail – summary | full output detail level.
  • dimensions – optional breakdowns (channel, pillar, region, format).
  • calendar – optional calendar ID for scoped analysis.
  • alert_threshold – optional KPI target to trigger escalation items.

Workflow

  1. Data Refresh – pull metrics from social tools, data warehouse, and web analytics with latest UTMs.
  2. Performance Breakdown – evaluate KPIs by channel, pillar, creative format, region, and partner contributions.
  3. Pacing & Health – inspect schedule coverage, backlog, frequency vs guardrails, and approval bottlenecks.
  4. Optimization Insights – recommend timing shifts, asset swaps, amplification, or experiments.
  5. Action Packaging – compile summary deck + backlog tickets for program manager + asset owners.

Outputs

  • Performance dashboard snapshot and CSV extracts by dimension.
  • Alert list with root-cause notes and playbook recommendations.
  • Experiment backlog updates or proposals.

Agent/Skill Invocations

  • social-analytics-partner – leads analysis and insight generation.
  • performance-metrics skill – enforces KPI standards and alerting thresholds.
  • social-program-manager – receives action plan and coordinates stakeholders.

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