Produce Assets

Command: produce-assets

Inputs

• campaign – name or description of the initiative.
• platforms – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
• variants – number of creative variations per platform.
• assets_available – optional list of existing raw assets (video, blog, research) to reference.

Workflow

1. Signal Review – pull hooks, proof points, and CTAs from the campaign brief or assets.
2. Platform Mapping – tailor narrative approach, tone, and format to each platform’s norms.
3. Creative Specs – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
4. Variant Generation – produce requested number of copy/visual options (A/B/C) per platform.
5. QA – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.

Outputs

• Copy deck with hooks, captions, CTA variants, and metadata tags.
• Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
• Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).

Agent/Skill Invocations

• content-producer – leads creative development.
• platform-frameworks skill – enforces per-channel requirements.
• trend-research skill – infuses current memes/audio/visual cues.