SKILL

Plan Calendar

Builds a 4-week cross-channel social calendar aligned to launch or evergreen goals.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-calendar

Inputs

  • goal – e.g., product-launch, category-education, community-growth.
  • duration – time window in weeks.
  • channels – comma-delimited platforms.
  • pillars – optional content themes or campaigns to prioritize.

Workflow

  1. Brief Parsing – identify KPIs, audience segments, compliance or legal constraints.
  2. Channel Allocation – suggest posting cadence per platform based on goal.
  3. Content Matrix – for each slot provide format, hook, CTA, asset guidance.
  4. Experiment Slots – insert test ideas (hook types, CTAs, creators, boosts).
  5. Collab Requirements – highlight cross-functional needs (design, video, product, legal).

Outputs

  • Calendar table (date, channel, objective, format, CTA, owner, asset status).
  • KPI alignment summary and measurement plan.
  • Experiment backlog + success thresholds.

Agent/Skill Invocations

  • social-strategist – ensures calendar ladders up to GTM goals.
  • platform-frameworks skill – applies channel-specific best practices.
  • trend-research skill – surfaces cultural moments or audio/meme opportunities.

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