Monitor Performance

Aggregates channel analytics, benchmarks, and insights to optimize social programs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: monitor-performance

Inputs

  • window – reporting timeframe (7d, 14d, 30d).
  • channels – platforms to include.
  • goals – optional priorities (reach, engagement, traffic, pipeline, community growth).
  • benchmarks – optional historical or industry comparison notes.

Workflow

  1. Data Intake – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
  2. Quality Checks – normalize naming, remove paid boosts if needed, align attribution windows.
  3. Insight Generation – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
  4. Action Plan – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
  5. Escalations – flag brand risk or sentiment trends that require response plans.

Outputs

  • Dashboard-ready summary (tables + charts) per channel.
  • Narrative analysis with insights + recommended actions.
  • Experiment backlog prioritized by impact and effort.

Agent/Skill Invocations

  • social-strategist – validates alignment with GTM goals.
  • trend-research skill – contextualizes data with culture/moment insights.
  • community-engagement skill – surfaces community/programming implications.

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