SKILL

Plan Channel Roadmap

Builds quarterly social channel roadmap with goals, content themes, and experiment focus.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-channel-roadmap

Inputs

  • quarter – e.g., Q1, Q2, Q3, Q4.
  • channels – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
  • objective – demand | awareness | launch | advocacy | retention.
  • budget – optional numeric budget for paid activations.
  • themes – optional keywords or campaigns to highlight.

Workflow

  1. Performance Review – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
  2. Objective Alignment – map business priorities to channel roles and KPI stack.
  3. Content & Experiment Plan – outline tentpole moments, evergreen programs, and test roadmap.
  4. Resourcing & Budget – allocate dollars, creators, and tooling needs per channel.
  5. Communication Pack – prep brief + dashboard for leadership and execution teams.

Outputs

  • Channel roadmap doc (goals, KPIs, themes, experiments, owners).
  • Budget/resource allocation table with justifications.
  • Executive summary slide with key bets and risks.

Agent/Skill Invocations

  • social-strategy-director – leads strategy + narrative.
  • campaign-optimization-manager – contributes experiment roadmap + budget shifts.
  • channel-roadmap-kit skill – ensures roadmap template + governance requirements.
  • social-calendar-system skill – aligns content cadences + workflows.

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