SKILL

Plan Channel Roadmap

Builds quarterly social channel roadmap with goals, content themes, and experiment focus.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-channel-roadmap

Inputs

  • quarter – e.g., Q1, Q2, Q3, Q4.
  • channels – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
  • objective – demand | awareness | launch | advocacy | retention.
  • budget – optional numeric budget for paid activations.
  • themes – optional keywords or campaigns to highlight.

Workflow

  1. Performance Review – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
  2. Objective Alignment – map business priorities to channel roles and KPI stack.
  3. Content & Experiment Plan – outline tentpole moments, evergreen programs, and test roadmap.
  4. Resourcing & Budget – allocate dollars, creators, and tooling needs per channel.
  5. Communication Pack – prep brief + dashboard for leadership and execution teams.

Outputs

  • Channel roadmap doc (goals, KPIs, themes, experiments, owners).
  • Budget/resource allocation table with justifications.
  • Executive summary slide with key bets and risks.

Agent/Skill Invocations

  • social-strategy-director – leads strategy + narrative.
  • campaign-optimization-manager – contributes experiment roadmap + budget shifts.
  • channel-roadmap-kit skill – ensures roadmap template + governance requirements.
  • social-calendar-system skill – aligns content cadences + workflows.

More on the bench

SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines
marketing-growth-copy+2
⊙ 50
SKILL▲0

Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Alireza Rezvani
marketing-growth-copy+2
⊙ 46
SKILL▲0

AI SEO

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

Corey Haines
marketing-growth-copy
⊙ 46