Build Playbook

Command: build-playbook

Inputs

• motion – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
• audience – target role(s) (AEs, SDRs, CSMs, partners).
• stage – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
• assets – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
• metrics – optional KPIs to emphasize.

Workflow

1. Brief Assembly – collect motion context, target persona, differentiators, and proof points.
2. Messaging Framework – craft value prop, key questions, objection handling, and success stories.
3. Asset Production – outline decks, scripts, templates, and enablement worksheets.
4. Activation Plan – define rollout channel (LMS, live workshop), owners, and timeline.
5. Measurement – propose KPIs, instrumentation, and review cadence.

Outputs

• Playbook overview (motion, objectives, persona, key messages).
• Asset checklist with links/placeholders for content-architect to populate.
• Enablement rollout + measurement plan.

Agent/Skill Invocations

• enablement-strategist – sets objectives + measurement.
• content-architect – manages asset templates + metadata.
• field-coach – adds reinforcement + certification plan.
• messaging-framework skill – provides storytelling structure.
• battlecard-system skill – ensures competitive insights are embedded.