SKILL

Launch Program

Orchestrates referral program launch tasks, tooling, and communications.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: launch-program

Inputs

  • program – name/ID of referral initiative.
  • launch-date – target go-live date.
  • channels – comma-separated launch/promotion channels.
  • segments – optional list of participant personas.
  • approvers – optional stakeholders for gating steps.

GTM Agents Pattern & Plan Checklist

Mirrors GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

  • Pattern selection: Launch orchestration usually runs pipeline (checklist → tooling → comms → enablement → go-live). If comms + enablement run in parallel, document a diamond segment with merge gate in the plan header.
  • Plan schema: Save .claude/plans/plan-<timestamp>.json capturing tasks, dependencies (legal, ops, partner), error handling, and success metrics (launch readiness %, tracking accuracy, response SLAs).
  • Tool hooks: Reference docs/gtm-essentials.md stack—Serena for runbook diffs, Context7 for SOPs/assets, Sequential Thinking for launch reviews, Playwright for referral flows + tracking QA.
  • Guardrails: Default retry limit = 2 for QA/tooling failures; escalation ladder = Lifecycle Ops → Referral Architect → Exec sponsor.
  • Review: Run docs/usage-guide.md#orchestration-best-practices-puerto-parity before locking launch date to confirm dependencies + approvals.

Workflow

  1. Checklist Creation – pull design charter, list tasks (tooling, creative, legal, finance) with owners.
  2. Tooling & QA – coordinate lifecycle ops to finalize forms, tracking, reward fulfillment, and MAP workflows.
  3. Communications – auto-generate launch emails, in-app prompts, partner kits, and support scripts.
  4. Training & Enablement – schedule sessions for sales/CS, publish FAQs, and update help center entries.
  5. Go-live & Monitoring – run day-of checklist, confirm tracking, enable dashboards, and log outcomes.

Outputs

  • Launch runbook with tasks, owners, due dates, and status.
  • Comms kit (emails, social posts, landing pages) packaged for GTM teams.
  • Monitoring plan linking dashboards, alerts, and incident response steps.
  • Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

  • lifecycle-ops – drives tooling + QA.
  • partner-manager – coordinates partner enablement and post-launch support.
  • partner-ops skill – ensures partner workflows and approvals are documented.

GTM Agents Safeguards

  • Fallback agents: document substitutes (e.g., Partner Manager covering Lifecycle Ops) when leads unavailable.
  • Escalation triggers: escalate if tooling QA fails twice or compliance approvals slip; follow GTM Agents rip-cord, log remediation in plan JSON.
  • Plan maintenance: update plan JSON/change log when tasks, owners, or channels change to keep audit-ready history.

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