SKILL

Competitive Brief

Generates a competitor teardown and battlecard-focused enablement brief.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: competitive-brief

Inputs

  • competitor – target vendor.
  • region – market focus.
  • audience – persona/segment to tailor messaging.
  • opportunity_stage – optional sales stage to emphasize.
  • proof_assets – optional links to customers, analysts, benchmarks.

Workflow

  1. Signal Intake – gather pricing, product updates, marketing campaigns, customer chatter.
  2. Feature/Value Comparison – highlight differences in roadmap, integrations, services.
  3. Messaging & Positioning – identify competitor claims vs vulnerabilities.
  4. Objection Handling – craft rebuttals, proof points, switching stories.
  5. Enablement Kit – produce slide/snippet ready content for reps and success teams.

Outputs

  • Competitive dossier (table + narrative insights).
  • Battlecard PDF/slide summary with quick-reference sections.
  • Talk track + objection script plus recommended assets.

Agent/Skill Invocations

  • competitive-intel-lead – compiles insights and drafts brief.
  • competitive-intel skill – provides templates and guardrails.
  • product-narrative-lead – ensures differentiation messaging stays consistent.

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