Competitive Brief

Generates a competitor teardown and battlecard-focused enablement brief.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Command: competitive-brief

Inputs

competitor – target vendor.
region – market focus.
audience – persona/segment to tailor messaging.
opportunity_stage – optional sales stage to emphasize.
proof_assets – optional links to customers, analysts, benchmarks.

Workflow

Signal Intake – gather pricing, product updates, marketing campaigns, customer chatter.
Feature/Value Comparison – highlight differences in roadmap, integrations, services.
Messaging & Positioning – identify competitor claims vs vulnerabilities.
Objection Handling – craft rebuttals, proof points, switching stories.
Enablement Kit – produce slide/snippet ready content for reps and success teams.

Outputs

Competitive dossier (table + narrative insights).
Battlecard PDF/slide summary with quick-reference sections.
Talk track + objection script plus recommended assets.

Agent/Skill Invocations

competitive-intel-lead – compiles insights and drafts brief.
competitive-intel skill – provides templates and guardrails.
product-narrative-lead – ensures differentiation messaging stays consistent.

More on the bench

Sector Overview

description: Create comprehensive industry and sector landscape reports covering market dynamics, competitive positioning, key players, and thematic trends. Use for client requests, sector initiations, thematic research pieces, or internal knowledge building. Triggers on "sector overview", "industry report", "market landscape", "sector analysis", "industry deep dive", or "thematic research".

Merger Model

description: Build accretion/dilution analysis for M&A transactions. Models pro forma EPS impact, synergy sensitivities, and purchase price allocation. Use when evaluating a potential acquisition, preparing merger consequences analysis for a pitch, or advising on deal terms. Triggers on "merger model", "accretion dilution", "M&A model", "pro forma EPS", "merger consequences", or "deal impact analysis".

Strategic Planning

ACTIVATE when developing long-term strategy, setting OKRs, creating vision statements, building SWOT analyses, designing strategic frameworks, defining company direction, planning multi-year initiatives, or aligning organizational strategy with business goals. Executive must think through market positioning, competitive advantage, and measurable strategic objectives.

product-management+2

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# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

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