Build Launch Plan

Produces a coordinated launch plan covering workstreams, assets, and KPIs.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: build-launch-plan

Inputs

  • product – name/feature being launched.
  • tier – 1, 2, or 3 to size scope/budget.
  • date – target GA or announcement date.
  • segments – optional audiences or verticals.
  • dependencies – optional list (feature flag, pricing, compliance, etc.).

Workflow

  1. Launch Tiering – confirm objectives, KPIs, and resource expectations.
  2. Workstream Mapping – content, demand, enablement, success, comms, product readiness.
  3. Timeline – backwards schedule with key milestones and checkpoints.
  4. Asset Checklist – required collateral, demos, training, automation, tracking.
  5. Measurement – define KPIs, instrumentation, reporting cadence, experiment ideas.

Outputs

  • Launch plan board/table (workstream, owner, deliverables, status).
  • KPI framework + dashboard spec.
  • Risk log with mitigations.

Agent/Skill Invocations

  • launch-strategist – oversees plan + governance.
  • launch-plays skill – provides playbook templates by tier.
  • data-orchestrator (cross-plugin) – ensures instrumentation readiness optional.

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