Build Launch Plan

Produces a coordinated launch plan covering workstreams, assets, and KPIs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: build-launch-plan

Inputs

  • product – name/feature being launched.
  • tier – 1, 2, or 3 to size scope/budget.
  • date – target GA or announcement date.
  • segments – optional audiences or verticals.
  • dependencies – optional list (feature flag, pricing, compliance, etc.).

Workflow

  1. Launch Tiering – confirm objectives, KPIs, and resource expectations.
  2. Workstream Mapping – content, demand, enablement, success, comms, product readiness.
  3. Timeline – backwards schedule with key milestones and checkpoints.
  4. Asset Checklist – required collateral, demos, training, automation, tracking.
  5. Measurement – define KPIs, instrumentation, reporting cadence, experiment ideas.

Outputs

  • Launch plan board/table (workstream, owner, deliverables, status).
  • KPI framework + dashboard spec.
  • Risk log with mitigations.

Agent/Skill Invocations

  • launch-strategist – oversees plan + governance.
  • launch-plays skill – provides playbook templates by tier.
  • data-orchestrator (cross-plugin) – ensures instrumentation readiness optional.

More on the bench

SKILL0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

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SKILL0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

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SKILL0

Bash Pro

Master of defensive Bash scripting for production automation, CI/CD pipelines, and system utilities. Expert in safe, portable, and testable shell scripts.

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