SKILL

Blueprint Positioning

Generates a positioning/messaging framework with proof points tailored to target personas.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: blueprint-positioning

Inputs

  • product – name or initiative.
  • persona – target audience/persona.
  • tier – launch tier or priority (1-3).
  • differentiators – optional list of unique strengths to emphasize.
  • proof_assets – optional links to metrics, customers, analysts.

Workflow

  1. Insight Review – aggregate persona pains, existing messaging, competitive claims.
  2. Positioning Canvas – define audience, problem, solution, differentiation, proof.
  3. Message House – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
  4. Enablement Hooks – create elevator pitch, demo storyline beats, objection responses.
  5. Localization Options – highlight variations for segments/regions.

Outputs

  • Positioning brief with message house diagram.
  • Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
  • Proof library references and CTA recommendations.

Agent/Skill Invocations

  • product-narrative-lead – leads narrative development.
  • positioning skill – enforces structure and guardrails.
  • competitive-intel-lead – supplies differentiation data.

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