Operationalize Pql Routing

Builds scoring, routing, and follow-up workflows for product-qualified leads.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Command: operationalize-pql-routing

Inputs

segment – cohort focus (startup, scaleup, enterprise, education, region).
threshold – minimum PQL/PQA score for routing.
destinations – systems/teams to notify (crm, cs, marketing, product-qualified team).
playbook – optional follow-up play (upsell, adoption, expansion, churn-save).
alerts – true/false to include Slack/email alerts for SLA breaches.

Workflow

Signal Review – evaluate telemetry, entitlement, and intent fields for the segment.
Scoring Model – configure scoring weights, decay rules, and enrichment mapping.
Routing Map – define ownership, queue priority, and automation triggers.
Playbook Assembly – package messaging, assets, and SLAs for each destination.
Monitoring Hooks – establish dashboards + alerts for backlog, conversion, and SLA adherence.

Outputs

PQL scoring + routing spec (JSON/CSV + narrative).
Automation checklist for CRM/CS/rev tools.
Follow-up playbook with sequences, assets, and owners.

Agent/Skill Invocations

pql-ops-lead – owns scoring design + routing automation.
product-adoption-strategist – ensures messaging + enablement align to journey.
pql-framework skill – standardizes scoring methodology.
usage-health-scorecard skill – monitors conversion + health metrics.

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