Design Onboarding Journey

Builds persona-specific onboarding journeys with milestones, messaging, and measurement.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: design-onboarding-journey

Inputs

  • persona – target persona or job-to-be-done (Admin, IC, Exec, Developer).
  • tier – plan/tier focus (free, pro, enterprise, beta).
  • channels – comma-separated channels (in-app, email, chat, docs).
  • window – onboarding time horizon (7d, 14d, 30d, custom).
  • metrics – optional activation KPIs to emphasize.

Workflow

  1. Signal Review – pull activation metrics, qualitative feedback, and experiment data.
  2. Milestone Mapping – define aha moments, success metrics, and instrumentation requirements.
  3. Journey Blueprint – lay out steps, channel mix, triggers, and dynamic variants.
  4. Enablement Pack – create messaging, tutorials, and support resources.
  5. Measurement Plan – document KPIs, guardrails, and reporting cadence.

Outputs

  • Journey blueprint (diagram + table) with steps, channels, triggers.
  • Content/messaging kit aligned to persona + milestones.
  • Measurement + experiment plan with owners and timelines.

Agent/Skill Invocations

  • product-adoption-strategist – architect journey + enablement.
  • usage-growth-scientist – supplies activation data + experiment ideas.
  • onboarding-blueprint skill – enforces structure + templates.
  • in-app-messaging-kit skill – populates message library.

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