Design Onboarding Journey

Builds persona-specific onboarding journeys with milestones, messaging, and measurement.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-onboarding-journey

Inputs

  • persona – target persona or job-to-be-done (Admin, IC, Exec, Developer).
  • tier – plan/tier focus (free, pro, enterprise, beta).
  • channels – comma-separated channels (in-app, email, chat, docs).
  • window – onboarding time horizon (7d, 14d, 30d, custom).
  • metrics – optional activation KPIs to emphasize.

Workflow

  1. Signal Review – pull activation metrics, qualitative feedback, and experiment data.
  2. Milestone Mapping – define aha moments, success metrics, and instrumentation requirements.
  3. Journey Blueprint – lay out steps, channel mix, triggers, and dynamic variants.
  4. Enablement Pack – create messaging, tutorials, and support resources.
  5. Measurement Plan – document KPIs, guardrails, and reporting cadence.

Outputs

  • Journey blueprint (diagram + table) with steps, channels, triggers.
  • Content/messaging kit aligned to persona + milestones.
  • Measurement + experiment plan with owners and timelines.

Agent/Skill Invocations

  • product-adoption-strategist – architect journey + enablement.
  • usage-growth-scientist – supplies activation data + experiment ideas.
  • onboarding-blueprint skill – enforces structure + templates.
  • in-app-messaging-kit skill – populates message library.

More on the bench

SKILL0

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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2
9
SKILL0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

marketing-growth-copy+2
7
SKILL0

Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

marketing-growth-copy+2
2