Simulate Pricing Impact

Models pricing changes across cohorts, projecting ARR, margin, and adoption shifts.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: simulate-pricing-impact

Inputs

  • scenario – description of proposed change (e.g., "+10% list", "usage tier change").
  • segments – comma-separated segments/cohorts to model.
  • metric – pricing driver (seats, usage, API calls, storage).
  • elasticity – conservative | moderate | aggressive modeling assumption.
  • experiment-window – timeframe to measure post-launch impact.

Workflow

  1. Data Aggregation – pull billing, usage, pipeline, and win/loss data for impacted cohorts.
  2. Elasticity Modeling – apply elasticity assumptions, sensitivity bands, and attach-rate shifts.
  3. Scenario Simulation – calculate ARR, margin, churn, and expansion impacts per segment.
  4. Risk & Opportunity Analysis – highlight customer personas or regions most affected.
  5. Output Packaging – assemble summary decks, spreadsheets, and recommendation notes.

Outputs

  • Scenario comparison table (current vs proposed) with KPIs.
  • Elasticity charts + cohort breakdowns.
  • Recommendation brief for pricing council.

Agent/Skill Invocations

  • monetization-analyst – runs modeling + analysis.
  • pricing-architect – aligns assumptions with strategy.
  • deal-desk-partner – surfaces field implications.
  • elasticity-lab skill – provides modeling templates + guardrails.
  • pricing-governance skill – logs approvals + next steps.

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