Design Packaging

Command: design-packaging

Inputs

• product – offering or bundle name.
• segments – comma-separated segments (smb, growth, enterprise, partner, public sector).
• pricing_metric – usage driver (seats, volume, consumption, feature tier).
• deliverables – number of packaging options to present.
• constraints – optional guardrails (target ASP, margin, required features).

Workflow

1. Signal Intake – pull customer insights, usage data, competitive benchmarks, and GTM priorities.
2. Packaging Framework – define good/better/best or modular structure with feature mapping.
3. Value Fences – outline metrics, thresholds, and add-on eligibility per package.
4. Financial Modeling – estimate ASP, margin, attach rate, and adoption across segments.
5. Decision Kit – produce comparison tables, positioning narratives, and approval checklist.

Outputs

• Packaging matrix (features, limits, pricing metric, add-ons).
• Scenario model (ASP, margin, ARR impact) per package.
• Enablement-ready summary deck.

Agent/Skill Invocations

• pricing-architect – leads framework + governance.
• monetization-analyst – models financial impact.
• deal-desk-partner – validates guardrails + exception policies.
• packaging-framework skill – provides structural templates.
• value-messaging skill – crafts positioning statements per tier.