Plan Launch

Command: plan-launch

Inputs

• announcement – short description (product launch, funding, acquisition, CSR, etc.).
• date – embargo or public date.
• regions – comma-delimited markets.
• spokespeople – optional list of execs/experts.
• risks – known sensitivities or approval constraints.

Workflow

1. Narrative Mapping – define message house, proof points, customer/partner quotes.
2. Channel Plan – determine press release, embargo briefings, owned content, social amplification, community updates.
3. Timeline – build backwards schedule for drafts, reviews, outreach, and go-live.
4. Stakeholder Matrix – assign owners for content, approvals, outreach, monitoring.
5. Measurement – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.

Outputs

• Launch comms plan deck/table (tasks, deadlines, owners).
• Messaging brief and content checklist.
• Media/outreach tracker template.

Agent/Skill Invocations

• communications-director – leads narrative and cross-functional alignment.
• media-relations-lead – manages pitching and media list strategy.
• messaging-frameworks skill – provides structure for headline/support points.