SKILL

Webinar Design

Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Webinar Experience Design Skill

When to Use

  • Planning new webinar topics or series.
  • Refreshing underperforming webinar formats.
  • Coaching speakers to keep virtual audiences engaged.

Framework

  1. Narrative Arc – hook, context, proof, CTA, next steps.
  2. Engagement Moments – polls, chat prompts, demos, breakout discussions, giveaways.
  3. Visuals & Assets – slides, overlays, live demos, prerecorded segments.
  4. Speaker Roles – host/moderator, subject matter expert, customer, demo specialist.
  5. CTA Strategy – tailored offers (trials, workshops, consultations) and follow-up automation.

Templates

  • Agenda builder (time, segment, speaker, engagement tactic).
  • Poll/question bank aligned to funnel stages.
  • Speaker prep checklist (tech setup, talking points, interactive cues).

Tips

  • Engage every 4–5 minutes to combat drop-offs.
  • Balance slides and live demos; use visual timers during Q&A.
  • Provide value before pitch; keep CTAs clear and repeated.

More on the bench

SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines
marketing-growth-copy+2
⊙ 9
SKILL▲0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani
marketing-growth-copy+2
⊙ 8
SKILL▲0

Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

gtmagents
marketing-growth-copy+1
⊙ 3