SKILL

Distribution Analytics

Use when planning channel distribution and measuring video performance.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Video Distribution & Analytics Skill

When to Use

  • Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
  • Optimizing promotion cadence, paid boosts, and partner amplification.
  • Reporting on video engagement, conversions, and ROI.

Framework

  1. Owned Channels – website, blog embeds, email nurtures, product UI.
  2. Social Platforms – channel-specific formatting (length, aspect ratio, subtitles, hooks).
  3. Paid Media – targeting, budget allocation, creative rotation, lift studies.
  4. Partners/Community – syndication, co-marketing, advocacy programs.
  5. Repurposing – clips, GIFs, reels, audio snippets, transcript-based blogs.

Analytics Stack

  • Awareness – impressions, views, view-through rate, unique viewers.
  • Engagement – watch time, retention curves, clicks, comments, shares.
  • Conversion – CTA clicks, landing page visits, opportunities, revenue.
  • Attribution – first-touch vs multi-touch analyses, cohort performance.

Templates

  • Channel playbook (requirements, posting schedule, CTA guidance).
  • Dashboard schema (metrics, source, refresh cadence).
  • Optimization tracker (hypothesis, test, result, next step).

Tips

  • Localize thumbnails and captions per channel.
  • Use UTM conventions and vanity URLs to attribute conversions.
  • Monitor audience retention graphs to inform editing decisions.

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