SKILL

Platform Frameworks

Use when tailoring content formats, hooks, and publishing mechanics for each social platform.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Platform Frameworks Skill

When to Use

  • Planning multi-channel campaigns requiring platform-specific nuances.
  • Reviewing calendars to ensure each post follows best practices.
  • Coaching contributors unfamiliar with a platform's culture or specs.

Framework

Platform Cadence & Formats

PlatformCadenceFormat TipsCTA Guidance
LinkedIn3-5x/weekLead with insight, use whitespace, add doc carouselInvite comments + resource download
X (Twitter)DailyHooks < 50 chars, thread sequencing, emoji sparinglyAsk for RT/quote or drive to thread
TikTok/Reels3-4x/weekHook in 2s, captions, native text, trending audioSoft CTA spoken + on-screen
Instagram4-5x/weekCarousel storytelling, Reels for reach, alt textDM or link-in-bio prompts

Publishing Checklist

  • ✅ Dimensions + aspect ratios correct.
  • ✅ Hook formula applied (stat + POV, question, contrarian take).
  • ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
  • ✅ Accessibility: captions, alt text, color contrast.
  • ✅ Native scheduling tools or approved third-party scheduler used.

Templates

  • Hook bank by platform
  • CTA formulas (conversation, traffic, conversion)
  • Asset spec sheet (dimensions, length, safe zones)

Tips

  • Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
  • Refresh cadence guidance quarterly based on performance data and inventory.
  • Pair platform calendars with campaign briefs so creative intent is clear to contributors.
  • Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.

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