SKILL

Publishing Process

Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

SEO Publishing Process Skill

When to Use

  • Coordinating multi-team releases (writers, designers, web, legal).
  • Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
  • Running retros after missed deadlines or publishing defects.

Framework

  1. Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
  2. CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
  3. Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
  4. Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
  5. Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.

Templates

  • Publishing runbook (steps, owner, evidence link, status).
  • QA checklist (content, technical, analytics, accessibility).
  • Launch log capturing timestamps, environments, and approvals.

Tips

  • Timebox approvals with clear SLAs to keep calendars on track.
  • Automate checklist reminders via project tools or Git hooks.
  • Pair with deploy-optimizations to keep evidence attached to each task.

More on the bench

SKILL▲0

Twitter

Search and retrieve content from Twitter/X. Get user info, tweets, replies, followers, communities, spaces, and trends via twitterapi.io. Use when user mentions Twitter, X, or tweets.

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marketing-growth-copy+2
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SKILL▲0

Reddit

Search and retrieve content from Reddit. Get posts, comments, subreddit info, and user profiles via the public JSON API. Use when user mentions Reddit, a subreddit, or r/ links.

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SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines
marketing-growth-copy+2
⊙ 9