Publishing Process

SEO Publishing Process Skill

When to Use

• Coordinating multi-team releases (writers, designers, web, legal).
• Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
• Running retros after missed deadlines or publishing defects.

Framework

1. Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
2. CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
3. Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
4. Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
5. Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.

Templates

• Publishing runbook (steps, owner, evidence link, status).
• QA checklist (content, technical, analytics, accessibility).
• Launch log capturing timestamps, environments, and approvals.

Tips

• Timebox approvals with clear SLAs to keep calendars on track.
• Automate checklist reminders via project tools or Git hooks.
• Pair with deploy-optimizations to keep evidence attached to each task.