Keyword Strategy

Use when researching, clustering, and prioritizing keywords for SEO roadmaps.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Keyword Strategy Playbook Skill

When to Use

Planning quarterly SEO initiatives or briefing writers.
Auditing existing keyword portfolios for gaps or cannibalization.
Aligning organic strategy with launches or revenue themes.

Framework

Search Intent Mapping – align keywords to persona questions and funnel stages.
Data Sources – combine Search Console, keyword tools, intent data, and first-party conversion signals.
Clustering & Scoring – group by topic, assign difficulty/opportunity/demand scores.
Competitive Context – track SERP features, content freshness, and authority benchmarks.
Action Plan – tie clusters to asset types, owners, and KPIs.

Templates

Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
Opportunity heatmap for exec reviews.
Experiment backlog linking cluster tests to hypotheses.

Tips

Refresh clusters monthly for high-volatility topics.
Pair with product/CS insights to uncover long-tail opportunities.
Track cannibalization by monitoring internal links and ranking URLs.

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Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”