Keyword Research

Use when expanding seed topics into intent-based clusters and prioritizing opportunities.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Keyword Research Systems Skill

When to Use

Kicking off a new product/vertical SEO plan.
Validating which clusters justify net-new content.
Refreshing legacy keyword maps with updated volumes/intent.

Framework

Seed Intake – capture ICP, problems solved, solution terms.
Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.

Templates

Cluster worksheet Topic → Intent → Page Type → Owner.
SERP teardown table (result type, schema, search feature presence).
Opportunity score calculator (volume * intent-fit / difficulty).

Tips

Map 1 pillar page for every 4-6 cluster articles to support internal linking.
Track query freshness to schedule refresh cadences.
Align with paid search data to spot immediate conversion opportunities.

More on the bench

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2

Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Alireza Rezvani

marketing-growth-copy+2

AI SEO

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

marketing-growth-copy

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”