SKILL

Keyword Research

Use when expanding seed topics into intent-based clusters and prioritizing opportunities.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Keyword Research Systems Skill

When to Use

  • Kicking off a new product/vertical SEO plan.
  • Validating which clusters justify net-new content.
  • Refreshing legacy keyword maps with updated volumes/intent.

Framework

  1. Seed Intake – capture ICP, problems solved, solution terms.
  2. Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
  3. Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
  4. Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
  5. Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.

Templates

  • Cluster worksheet Topic → Intent → Page Type → Owner.
  • SERP teardown table (result type, schema, search feature presence).
  • Opportunity score calculator (volume * intent-fit / difficulty).

Tips

  • Map 1 pillar page for every 4-6 cluster articles to support internal linking.
  • Track query freshness to schedule refresh cadences.
  • Align with paid search data to spot immediate conversion opportunities.

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