Positioning

Name: Positioning
Author: gtmagents

Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Positioning Systems Skill

When to Use

Kicking off new products/features or entering new markets.
Refreshing messaging after competitive or market shifts.
Equipping sales/CS with updated stories.

Framework

Audience & Problem – ICP, pain, current workaround.
Promise – how we uniquely solve it (functional + emotional).
Proof – metrics, customers, analysts, demos.
Payoff – business outcome and CTA.
Variants – adjust for personas, industries, regions.

Templates

Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
Message house diagram.
Snippet bank (email, social, ad copy, call intro).

Tips

Validate with customers before rollout.
Keep one source of truth; document version and owner.
Align with design/content teams so visuals mirror messaging.

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Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”