SKILL

Positioning

Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Positioning Systems Skill

When to Use

  • Kicking off new products/features or entering new markets.
  • Refreshing messaging after competitive or market shifts.
  • Equipping sales/CS with updated stories.

Framework

  1. Audience & Problem – ICP, pain, current workaround.
  2. Promise – how we uniquely solve it (functional + emotional).
  3. Proof – metrics, customers, analysts, demos.
  4. Payoff – business outcome and CTA.
  5. Variants – adjust for personas, industries, regions.

Templates

  • Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
  • Message house diagram.
  • Snippet bank (email, social, ad copy, call intro).

Tips

  • Validate with customers before rollout.
  • Keep one source of truth; document version and owner.
  • Align with design/content teams so visuals mirror messaging.

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