Launch Plays

Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Launch Playbooks Skill

When to Use

Planning upcoming product/feature launches.
Auditing current launch processes for efficiency gaps.
Onboarding new PMMs or cross-functional launch partners.

Framework

Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
RACI – assign responsible/approver for each deliverable.
Cadence – stand-up schedule, checkpoints, risk reviews.
Measurement – KPI stack + reporting templates.

Templates

Launch plan board (Notion/Jira/Asana) with tasks + owners.
Brief template capturing audience, goals, narrative, dependencies.
Retro template for capturing learnings.

Tips

Lock tier and scope early to prevent scope creep.
Maintain a risk log with mitigation owners.
Pair with workflow-testing and automation teams to confirm infra readiness.

More on the bench

Vendor Management

Evaluate, compare, and manage vendor relationships. Trigger with "evaluate this vendor", "compare vendors", "vendor review", "should we renew", "RFP", or when the user is making procurement or vendor decisions.

sales-gtm-revops+1

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1

Escalation

Structure and package support escalations for engineering, product, or leadership with full context, reproduction steps, and business impact. Use when an issue needs to go beyond support, when writing an escalation brief, or when assessing whether an issue warrants escalation.

customer-success+2

Sharebench · Public bench

Connect via MCP.

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{
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      "url": "https://mcp-public.sharebench.ai"
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}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

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