Launch Plays

Name: Launch Plays
Author: gtmagents

Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Launch Playbooks Skill

When to Use

Planning upcoming product/feature launches.
Auditing current launch processes for efficiency gaps.
Onboarding new PMMs or cross-functional launch partners.

Framework

Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
RACI – assign responsible/approver for each deliverable.
Cadence – stand-up schedule, checkpoints, risk reviews.
Measurement – KPI stack + reporting templates.

Templates

Launch plan board (Notion/Jira/Asana) with tasks + owners.
Brief template capturing audience, goals, narrative, dependencies.
Retro template for capturing learnings.

Tips

Lock tier and scope early to prevent scope creep.
Maintain a risk log with mitigation owners.
Pair with workflow-testing and automation teams to confirm infra readiness.

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Alireza Rezvani

marketing-growth-copy+2

⊙ 30

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