SKILL

Competitive Intel

Use when researching, documenting, and sharing competitor insights with GTM teams.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Competitive Intelligence Ops Skill

When to Use

  • Preparing battlecards, objection handling, or exec briefings.
  • Monitoring competitor launches, pricing changes, or campaigns.
  • Running win/loss and market intelligence programs.

Framework

  1. Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
  2. Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
  3. Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
  4. Enable – deliver via enablement hubs, Slack alerts, office hours.
  5. Measure – track adoption, impact on win rates, feedback loops.

Templates

  • Competitor dossier structure (Overview, Differentiation, Traps, Assets).
  • Alert format for urgent updates.
  • Win/loss survey + summary report.

Tips

  • Always cite sources and freshness dates.
  • Partner with sales enablement to ensure updates are surfaced during deal cycles.
  • Keep a change log to monitor how competitor narratives evolve.

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