SKILL

Packaging Framework

Use to structure pricing/packaging proposals with clear fences and value pillars.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Packaging Framework Skill

When to Use

  • Designing or refreshing product editions, add-ons, or usage tiers.
  • Preparing pricing council proposals and sales enablement materials.
  • Evaluating competitor packages and differentiation opportunities.

Framework

  1. Segmentation – define target segments, personas, and value drivers.
  2. Value Pillars – map core benefits/features to each package tier.
  3. Pricing Metric + Fences – select metric (seats, usage, revenue) and thresholds per tier.
  4. Add-ons & Exceptions – document rules for add-ons, bundle eligibility, and discount limits.
  5. Narrative & Proof – craft messaging, RTBs, and ROI examples for each tier.

Templates

  • Packaging matrix (tier, features, limits, price metric, add-ons).
  • Competitive comparison sheet.
  • Sales enablement one-pager per tier.

Tips

  • Keep naming conventions simple and consistent with GTM messaging.
  • Include implementation/CS requirements for higher tiers to avoid surprises.
  • Pair with value-messaging to ensure positioning stays consistent across teams.

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