SKILL

Media Database

Use when researching, segmenting, and maintaining journalist/analyst contact lists.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Media Database Operations Skill

When to Use

  • Building pitch lists for launches or thought-leadership campaigns.
  • Cleaning and deduping media contacts after staffing changes.
  • Tracking interactions, responses, and embargo agreements.

Framework

  1. Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
  2. Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.
  3. Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.
  4. Maintenance – monthly hygiene (bounces, role changes, new publications).
  5. Insights – log interactions to inform future pitches and avoid over-contacting.

Templates

  • Media list CSV schema.
  • Outreach CRM board (status, last touch, next step).
  • Consent/embargo tracking sheet.

Tips

  • Keep tags consistent so filters work across launches.
  • Track social handles for quick DM coordination during crises.
  • Note journalist preferences (format, lead time, exclusives) to personalize outreach.

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