Crisis Playbooks

Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Crisis Communications Playbooks Skill

When to Use

Service outages, security incidents, compliance/regulatory events.
Negative press cycles or social media escalations.
Sensitive executive/HR news requiring coordinated messaging.

Framework

Severity Matrix – classify incidents (P1-P4) with response SLAs and approvers.
Escalation Tree – who to notify, in what order, via which channels.
Message Kits – holding statements, customer/partner/internal scripts, social/status updates.
Channel Sequence – timeline for status page, email, press, social, internal posts.
Monitoring & Recovery – tracking sentiment, rumor control, follow-up updates.

Templates

Incident briefing doc (facts, unknowns, owners, deadlines).
Approval checklist for legal/security/executive signoff.
Post-incident report with RCA, comms metrics, and improvement actions.

Tips

Rehearse quarterly with tabletop exercises.
Keep localized versions for regulated markets.
Archive every incident’s comms artifacts for compliance and learning.

More on the bench

Vendor Evaluation

Evaluate vendors with comparison matrices, TCO analysis, risk assessment, reference check templates, and negotiation strategies

Escalation

Structure and package support escalations for engineering, product, or leadership with full context, reproduction steps, and business impact. Use when an issue needs to go beyond support, when writing an escalation brief, or when assessing whether an issue warrants escalation.

customer-success+2

Strategic Planning

ACTIVATE when developing long-term strategy, setting OKRs, creating vision statements, building SWOT analyses, designing strategic frameworks, defining company direction, planning multi-year initiatives, or aligning organizational strategy with business goals. Executive must think through market positioning, competitive advantage, and measurable strategic objectives.

product-management+2

Sharebench · Public bench

Connect via MCP.

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1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

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