Crisis Playbooks

Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Crisis Communications Playbooks Skill

When to Use

Service outages, security incidents, compliance/regulatory events.
Negative press cycles or social media escalations.
Sensitive executive/HR news requiring coordinated messaging.

Framework

Severity Matrix – classify incidents (P1-P4) with response SLAs and approvers.
Escalation Tree – who to notify, in what order, via which channels.
Message Kits – holding statements, customer/partner/internal scripts, social/status updates.
Channel Sequence – timeline for status page, email, press, social, internal posts.
Monitoring & Recovery – tracking sentiment, rumor control, follow-up updates.

Templates

Incident briefing doc (facts, unknowns, owners, deadlines).
Approval checklist for legal/security/executive signoff.
Post-incident report with RCA, comms metrics, and improvement actions.

Tips

Rehearse quarterly with tabletop exercises.
Keep localized versions for regulated markets.
Archive every incident’s comms artifacts for compliance and learning.

More on the bench

Draft Response

Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.

customer-success+2

Design Clinical Campaign

Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.

marketing-growth-copy+2

Vendor Review

Evaluate a vendor — cost analysis, risk assessment, and recommendation. Use when reviewing a new vendor proposal, deciding whether to renew or replace a contract, comparing two vendors side-by-side, or building a TCO breakdown and negotiation points before procurement sign-off.

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”