Attribution Playbook

Standard operating guide for campaign tagging, attribution models, and QA.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Attribution Playbook Skill

When to Use

Standing up or refreshing attribution models across teams.
Training campaign owners on UTMs, tracking, and governance.
Running QA before/after changing attribution weights or tooling.

Framework

Taxonomy Rules – channel, campaign, creative, and experiment naming standards.
Model Catalog – when to use first/last/linear/position/data-driven with pros/cons.
Data Contracts – required fields, systems of record, sync cadence.
QA Checklist – sample records, dedupe logic, cross-tool reconciliation.
Change Management – approval workflow, communications, and measurement of impact.

Templates

UTM builder + validation sheet.
Attribution model comparison matrix.
QA runbook for campaign launches and quarterly audits.

Tips

Keep a shared "gotchas" log for recurring tagging errors.
Align with finance on ROI/CAC definitions before rolling out model changes.
Pair with evaluate-attribution-models for decision-ready narratives.

More on the bench

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani

marketing-growth-copy+2

Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

marketing-growth-copy+1

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Connect via MCP.

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1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

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