Personalization Logic

Use when defining dynamic content rules, tokens, and conditional offers inside nurture programs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Nurture Personalization Logic Skill

When to Use

Building dynamic content for lifecycle nurtures.
Mapping personalization tokens (industry, role, behavior) to copy blocks.
Coordinating personalization across email, in-app, ads, and SDR assists.

Framework

Segmentation Inputs – persona, industry, product usage, lifecycle stage, engagement history.
Content Blocks – hero, proof, CTA, offer modules with variants per segment.
Token Management – define data sources, fallback values, formatting rules.
Testing Plan – structure A/B/C tests for personalization depth.
Governance – approval workflows, localization, compliance, expirations.

Templates

Personalization matrix (segment vs module vs asset).
Token dictionary (field, source, fallback, formatting).
QA checklist (seed records, fallback coverage, compliance notes).

Tips

Start with modular blocks so ops can update without rewriting entire emails.
Document dependencies on upstream data hygiene.
Pair with copywriting + design teams for brand consistency.

More on the bench

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

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Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani

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Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

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Sharebench · Public bench

Connect via MCP.

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1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”