Program Ops

Use when standardizing event workflows, tooling, and routing across portfolios.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Event Program Operations Skill

When to Use

  • Scaling events across regions/vendors.
  • Auditing operational process gaps.
  • Onboarding new ops managers or agencies.

Framework

  1. Workflow Map – intake → approval → production → promotion → execution → follow-up.
  2. Tool Stack – registration, streaming, badge printing, analytics, project management.
  3. Data Flow – how registration, attendance, engagement sync to CRM/MAP.
  4. Governance – templates, RACI, change control, compliance requirements.
  5. Vendor Management – criteria, scorecards, contract checkpoints.

Templates

  • SOP library (registration setup, badge printing, shipping, onsite checklists).
  • Timeline templates by event type.
  • SLA tracker for response times and escalation.

Tips

  • Automate reminders and approvals with project tools.
  • Keep runbooks for each event archetype.
  • Align with Security/Legal for data/privacy compliance.

More on the bench

SKILL0

Draft Response

Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.

customer-success+2
31
SKILL0

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1
30
SKILL0

Email Sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

marketing-growth-copy+2
30