Value Story Framework

Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Value Story Framework Skill

When to Use

Translating discovery insights into quantified impact stories.
Preparing executive briefings or RFP narrative sections.
Aligning sellers, value engineers, and finance on assumptions.

Framework

Headline Impact – state quantified outcome (savings, revenue, risk reduction) with time horizon.
Driver Pillars – break impact into 3-4 drivers with supporting data or benchmark references.
Proof Layer – attach customer stories, product metrics, or analyst stats per driver.
Execution Plan – outline phases, required resources, and success metrics.
Decision Ask – specify commitments, timeline, and next-step expectations.

Templates

Value narrative deck outline (headline, drivers, proof, plan, ask).
ROI/TCO worksheet with inputs, assumptions, scenario toggles.
Executive one-pager layout for CXO readouts.

Tips

Keep assumptions transparent; include sensitivity +/- ranges.
Mirror customer language from discovery to reinforce credibility.
Pair with cxo-briefing-kit to ensure outputs land with each stakeholder.

More on the bench

Churn Prevention

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.

Alireza Rezvani

customer-success+2

Qbr Deck

Build a Quarterly Business Review (QBR) deck structure and narrative for a customer account. Use when asked to prepare a QBR, business review meeting, executive review, or quarterly check-in with a customer. Produces a slide-by-slide QBR structure with talking points, metrics review, value narrative, and mutual next steps.

customer-success+2

Cs Health Scorecard

Build a customer health scorecard for a specific account. Use when asked to score account health, assess renewal risk, build a health dashboard, or evaluate an account's likelihood to renew or expand. Produces a structured health scorecard with a RAG status, dimension scores, key risks, and recommended actions.

customer-success+2

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”