Risk Scoring Framework

Method for calculating customer health/risk tiers using quantitative + qualitative data.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Risk Scoring Framework Skill

When to Use

  • Building or tuning customer health scores that drive CS prioritization.
  • Aligning RevOps, CS, and product on what “healthy” vs “at-risk” looks like.
  • Auditing why certain segments churn or expand more than others.

Framework

  1. Signal Inventory – usage, sentiment, support, commercial, product feedback, exec engagement.
  2. Weighting & Decay – assign weights per signal, set freshness decay, define negative indicators.
  3. Tier Mapping – convert scores to tiers (green/yellow/red) with playbook hooks.
  4. Validation Loop – back-test against churn, expansion, and NPS outcomes.
  5. Governance – review cadence, owner accountability, and change management process.

Templates

  • Signal catalog spreadsheet with weights and owners.
  • Tier thresholds + play mapping sheet.
  • Validation report template comparing scores vs outcomes.

Tips

  • Combine structured data with CSM notes or sentiment highlights for context.
  • Keep tiers simple (3-4) to avoid confusion; use tags for nuance.
  • Pair with monitor-customer-health output to auto-highlight risks.

More on the bench

SKILL0

Draft Response

Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.

customer-success+2
31
SKILL0

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1
30
SKILL0

Email Sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

marketing-growth-copy+2
30