SEO Writing

SEO Writing Skill

When to Use

• Need pillar/blog content that ranks for a target keyword cluster.
• Building briefs for writers or agencies.
• Auditing existing posts for optimization opportunities.

Framework

1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
2. SERP Analysis – review top 10 results, note content format, length, missing gaps.
3. Outline Structure – mirror winning patterns while adding unique POV/data.
4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
5. Internal/External Links – add minimum 3 internal + 3 authoritative external links.
6. Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

• Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
• SERP gap analysis worksheet capturing competitor format, word count, differentiators.
• SEO QA workflow checklist (draft → optimization → publish → refresh schedule).

Tips

• Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
• Use heatmaps/scroll data to validate placement of conversion hooks.
• Coordinate with demand gen to align CTAs with current offers.
• Keep keyword cannibalization tracker so multiple teams don’t target same phrase.

Checklist

• Include primary keyword in H1 + first 100 words.
• Use semantic variants (LSI terms) per section.
• Ensure readability score < grade 9.
• Add FAQ or snippet-ready section.