Editorial Ops

Editorial Operations Skill

When to Use

• Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
• Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
• Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.

Framework

1. North Star & Themes – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
2. Cadence Grid – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
3. Production Swimlanes – ideation → outline → draft → edit → design → approvals → launch.
4. Distribution Tree – primary asset → derivative snippets → paid boosts → lifecycle inserts.
5. Measurement Layer – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.

Workflow Checklist

• Weekly Editorial Stand-up (30 min): review status board, unblock owners, confirm launches.
• Content Readiness Criteria: complete brief, stakeholder quotes, sources cited, SEO target, CTA alignment.
• Approval Paths: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
• Escalation Matrix: Marketing Director + Project Manager contacts for scope or timeline changes.

Templates

• Editorial Calendar: See assets/editorial_calendar_template.md for tracking content.
• Distribution Brief: See assets/distribution_brief.md for launch checklists.
• Post-Launch Debrief template capturing performance vs. guardrails, learnings, and follow-up actions.
• Ops Dashboard view showing backlog aging, production velocity, and publication mix.

Tips

• Treat every flagship asset like a mini campaign: pair the lifecycle-mapping blueprint (Plan → Build → QA → Launch → Inspect) with editorial checkpoints.
• Partner with Marketing Analytics to instrument dashboards early; no asset ships without a measurement plan.
• Keep a "Parking Lot" section for emergent ideas so high-priority launches retain focus.
• Borrow GTM Agents's status packet format (see lifecycle-mapping skill) for weekly exec updates.

Tooling Hooks

• Serena: patch CMS or marketing automation snippets safely during content QA.
• Context7: fetch current GA4/HubSpot docs when defining measurement plans.
• Sequential Thinking: reason through campaign narratives or backlog reprioritization.
• Playwright: capture screenshots of new landing pages or gated assets before publishing.

Deliverables

1. Quarterly editorial roadmap (themes, owners, launch dates).
2. Weekly status packet summarizing highlights, KPIs, blockers, and next five actions.
3. Distribution checklist signed by Marketing Director + Sales counterpart to ensure coverage.

Quality Gates

• KPI guardrails documented pre-launch (reach %, CTR, SQL influence, retention impact).
• Approval sign-offs stored with links/timestamps for audit trail.
• Post-launch retro completed within 5 business days, feeding insights back into the backlog.