Market Signal Tracker

Market Signal Tracker Skill

When to Use

• Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
• Tracking analyst coverage, customer chatter, or social sentiment around competitors.
• Ensuring signals route to the right owners with context and deadlines.

Framework

1. Signal Intake – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
2. Severity & Confidence – rate potential impact, confidence level, and affected product/segment.
3. Routing – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
4. Action Status – track planned/active/completed actions linked to each signal.
5. Reporting – weekly digest summarizing net-new signals, escalations, and outstanding actions.

Templates

• Signal log spreadsheet or Notion database with views by competitor/category.
• Weekly digest template with highlights, escalations, and recommended actions.
• Action tracker with owner, due date, and dependency fields.

Tips

• Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
• Keep a rolling 90-day archive to reference trends and repeat patterns.
• Pair with analyze-competitive-landscape and run-win-loss-program for holistic perspective.