Battlecard Library

Template system for building, tagging, and distributing competitive battlecards.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Battlecard Library Skill

When to Use

Creating/updating battlecards for new competitors.
Packaging objection handling + differentiation guidance for field teams.
Tracking adoption and freshness of competitive assets.

Framework

Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
Review Cadence – SME assignments, refresh schedule, localization requirements.
Analytics – usage tracking, win rate impact, prioritized backlog.

Templates

Battlecard deck/Notion template with modular sections.
Objection handling table (objection → talk track → asset → confidence).
Update log spreadsheet capturing date, owner, change summary.

Tips

Embed battlecards directly into CRM/workspace surfaces where reps already work.
Flag trap-setting and landmines clearly to avoid disclosure mistakes.
Pair with build-battlecard-suite command to automate population.

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product-management+2

Product Positioning Doc

Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.

product-management+2

Press Release

Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.

marketing-growth-copy+2

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”