Community Kpi Dashboard

Measurement system tracking engagement, health, and business impact of community programs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Community KPI Dashboard Skill

When to Use

  • Establishing community OKRs or executive scorecards.
  • Reporting on quarterly community performance.
  • Tying community metrics to pipeline, retention, or product adoption.

Framework

  1. Health Metrics – member growth, activation rate, return visitors, content contributions.
  2. Engagement Metrics – participation per program, thread depth, event attendance, response SLAs.
  3. Advocacy Metrics – champions created, referrals, case studies, beta participation.
  4. Business Impact – influenced pipeline, expansion rate, churn reduction, product usage deltas.
  5. Trust & Safety – moderation actions, escalation time, sentiment shifts, NPS.

Templates

  • BI dashboard schema with recommended charts + filters.
  • KPI definition sheet detailing owners, data sources, refresh cadence.
  • Executive digest template translating stats into decisions/asks.

Tips

  • Blend qualitative highlights with quantitative charts for context.
  • Instrument campaigns/programs with UTM or CRM links to show attribution.
  • Pair with design-community-strategy to keep KPIs aligned to objectives.

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