Community Insight Taxonomy

Tagging schema for classifying community signals by persona, journey, and business impact.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Community Insight Taxonomy Skill

When to Use

  • Standardizing feedback tagging across forums, events, surveys, and interviews.
  • Sharing structured insights with product, marketing, or CS teams.
  • Powering dashboards and AI routing for community signals.

Framework

  1. Persona Dimension – builders, admins, execs, partners, champions, newcomers.
  2. Journey Stage – onboarding, activation, adoption, expansion, advocacy, lapse.
  3. Driver Dimension – product, support, education, pricing, community experience, roadmap.
  4. Sentiment & Urgency – positive/neutral/negative + severity/impact.
  5. Business Linkage – map to ARR tier, account health, opportunity pipeline, or churn risk.

Templates

  • Tag dictionary with definitions, examples, and confidence guidelines.
  • Airtable/Sheet schema with validation + automation hooks.
  • Quick-reference cheatsheet for moderators/interviewers.

Tips

  • Run monthly taxonomy reviews to merge duplicates and add emerging themes.
  • Capture "what good looks like" examples to maintain consistency.
  • Pair with run-member-insight-sprint for auto-tagged datasets.

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