SKILL

Champion Engagement System

Framework for recruiting, activating, and rewarding community champions.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Champion Engagement System Skill

When to Use

  • Building community advocacy programs (advisory circles, ambassador tracks, beta councils).
  • Coordinating champion contributions to events, content, referrals, or product input.
  • Monitoring engagement health and risk signals among top advocates.

Framework

  1. Selection Criteria – health scores, expertise, influence, diversity goals, legal clearance.
  2. Journey Mapping – onboarding, activation milestones, recognition, renewal.
  3. Contribution Menu – speaking, content creation, mentoring, betas, peer support.
  4. Incentives & Recognition – swag, access, revenue share, spotlight campaigns.
  5. Measurement – track contributions, influenced pipeline, retention, satisfaction.

Templates

  • Champion Tiering: See references/champion_tiering.md for levels and benefits.
  • Champion roster sheet with scoring, status, and owner.
  • Program brief (objectives, commitments, benefits, timeline).
  • Recognition calendar + communication kit.

Tips

  • Offer multiple contribution tiers to accommodate bandwidth.
  • Create private channels for champions to bond + give feedback.
  • Pair with launch-community-activation-series to slot champions seamlessly.

Bundled with this artifact

1 file

Reference files that ship alongside this artifact. Agents pull these in only when the task needs them.

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