Brand Narrative Playbook

Brand Narrative Playbook Skill

When to Use

• Defining or refreshing core messaging pillars.
• Translating positioning into talk tracks for different personas/channels.
• Auditing campaigns for narrative consistency.

Framework

1. Audience Grid – ICP, persona, stage, key pain/aspiration.
2. Narrative Arc – context, tension, resolution, proof, call-to-action.
3. Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
4. Proof Library – customers, metrics, analyst quotes, product demos.
5. Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

• Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
• Messaging hierarchy doc with prompts.
• Storyboard slides for exec, sales, product, and customer marketing audiences.
• QA checklist ensuring each asset hits pillar + proof requirements.

Tips

• Keep a “retire/refresh” log for outdated proof.
• Include “watch-outs” for overused phrases or compliance issues.
• Pair with define-brand-platform to auto-populate pillar content.