SKILL

Instrumentation

Use when defining events, fields, and governance for GTM analytics pipelines.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Analytics Instrumentation Standards Skill

When to Use

  • Planning event tracking for product, marketing, or revenue analytics.
  • Auditing existing tracking plans before model refreshes.
  • Coordinating engineering, product, and RevOps on data contracts.

Framework

  1. Event Naming & Structure – action-oriented names, consistent casing, required properties.
  2. Identity Management – user/account IDs, anonymous IDs, device IDs, cross-system mapping.
  3. Consent & Privacy – capture consent status, honor suppression, regional storage rules.
  4. Versioning – change logs, backward compatibility, deprecation timelines.
  5. Observability – sampling dashboards, schema change alerts, volume anomaly detection.

Templates

  • Tracking plan sheet (event, description, properties, source, owner, status).
  • Data contract checklist (fields, types, validation rules, SLA).
  • Observability runbook (metrics, thresholds, notification channels).

Tips

  • Pair each event with QA instructions and sample payloads.
  • Store tracking plans in version control to align with code releases.
  • Review instrumentation quarterly with stakeholders.

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