Orchestrate Journey

Command: orchestrate-journey

Inputs

• goal – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
• persona – audience segment with shared needs.
• channels – comma-delimited list of active channels.
• length – optional number of total steps.
• constraints – legal, compliance, or SLA notes.

Workflow

1. Brief Parsing – gather goals, KPIs, constraints.
2. Trigger & Entry Mapping – define events, qualification, suppression, re-entry rules.
3. Journey Design – outline each step with channel, content objective, personalization, fallback logic.
4. Data/Asset Plan – list required fields, APIs, assets, owners, and deadlines.
5. Testing & Measurement – propose QA plan, launch gates, dashboards, experiments.

Outputs

• Journey diagram (mermaid) with branching logic.
• Configuration spec (JSON/YAML) for MAP/CRM systems.
• Measurement plan with KPIs, alerts, and experiment backlog.

Agent/Skill Invocations

• journey-architect – drives strategy and blueprint.
• lifecycle-mapping skill – enforces best-practice cadence and segmentation.
• data-orchestrator – confirms data requirements.