SKILL

Orchestrate Journey

Generates an end-to-end automation blueprint with trigger logic, steps, and measurement.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: orchestrate-journey

Inputs

  • goal – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
  • persona – audience segment with shared needs.
  • channels – comma-delimited list of active channels.
  • length – optional number of total steps.
  • constraints – legal, compliance, or SLA notes.

Workflow

  1. Brief Parsing – gather goals, KPIs, constraints.
  2. Trigger & Entry Mapping – define events, qualification, suppression, re-entry rules.
  3. Journey Design – outline each step with channel, content objective, personalization, fallback logic.
  4. Data/Asset Plan – list required fields, APIs, assets, owners, and deadlines.
  5. Testing & Measurement – propose QA plan, launch gates, dashboards, experiments.

Outputs

  • Journey diagram (mermaid) with branching logic.
  • Configuration spec (JSON/YAML) for MAP/CRM systems.
  • Measurement plan with KPIs, alerts, and experiment backlog.

Agent/Skill Invocations

  • journey-architect – drives strategy and blueprint.
  • lifecycle-mapping skill – enforces best-practice cadence and segmentation.
  • data-orchestrator – confirms data requirements.

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